Water be the change

The project represented the largest EU tender ever awarded for a marketing campaign in Malta. The task was to create a comprehensive brand identity and nomenclature for a nationwide water conservation initiative. Originally planned as a three-year project, it extended to five years due to the unforeseen impact of the COVID-19 pandemic.

A fully integrated, trans-media educational campaign was designed to address water conservation across Malta. The campaign combined multiple channels and methods to maximize reach and effectiveness, ensuring widespread public engagement and awareness.

1. Trans-Media Campaign: Leveraged various media platforms to disseminate educational content about water conservation, ensuring a broad and diverse audience reach.
2. Water-Saving Kits Distribution: A nationwide door-to-door distribution of free water-saving kits to every household in Malta aimed to provide practical tools for water conservation directly to the public.
3. Event Organization: Comprehensive planning and execution of events, conferences, workshops, school visits, and a national tour featuring the Water Mobile Kiosk, a pioneering initiative in Malta.
4. Industry Conferences: Hosted well-attended conferences at prestigious venues with leading speakers to address water conservation practices in industries such as agriculture.
5. Mobile Unit: Purchased and branded a mobile unit to conduct educational town tours, reaching different communities across the nation to promote water-saving practices.
6. National Water Survey: Implemented a survey that included inspections and interventions in households to improve water consumption, providing personalized feedback and solutions.

The campaign successfully educated the Maltese population on efficient water usage and conservation techniques, fostering a more environmentally conscious society. multi-faceted, trans-media approach to public education. By integrating direct engagement, practical tools, and widespread information dissemination, the campaign made significant strides in promoting water conservation across the nation, setting a benchmark for future initiatives.

• Widespread Education: Effectively informed and educated households across Malta on how to better manage their water supply, leading to more sustainable water consumption practices.
• Public Engagement: High levels of engagement through events, workshops, and school visits, ensuring the message of water conservation reached diverse age groups and communities.
• Industry Impact: Influential conferences equipped industry professionals with knowledge and strategies to implement water-saving measures in their operations.
• Practical Tools: Direct distribution of water-saving kits provided tangible resources for households, facilitating immediate action towards water conservation.
• Comprehensive Reach: The mobile unit and national tour ensured that educational efforts penetrated all regions, making the campaign inclusive and far-reaching.