IVALIFE

6th June, 2024

AV Production, 2D and 3D Animations Brand Development, Account Handling and Management Design Employer Branding and HR Marketing Market Insights, Media Monitoring and Reporting Marketing Consulting and Advisory Media Negotiations, Booking and Buying Photography and Videography Public Relations and Content Strategy Signage, POS Design and Production Social Media Management Strategy & Planning

Launching A Digital First Company during Covid

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Client

During the unprecedented times of COVID-19, MPS had the privilege to launch a brand-new company from scratch: IVALIFE. Positioned as a digital-first entity in the life insurance industry, IVALIFE offers life insurance and savings plans to both individuals and businesses. Over the past two years, MPS has built a solid relationship conceiving and launching the IVALIFE brand, managing the marketing calendar, PR, advertising, and collaboration partnerships.

The inception of IVALIFE came from a consortium of leading companies: GasanMamo Insurance, Atlas Insurance, APS p.l.c., and Maltapost p.l.c. These companies approached us to fill a gap in the insurance market with a new, innovative brand.

Project Scope

Our comprehensive project scope included developing the IVALIFE brand from the ground up:

Brand Development: Brand identity, including the logo, colour schemes, and visual aesthetics.
Website Design and Development: Building a user-friendly and informative website.
Marketing and PR Strategy: Developing and managing the marketing calendar, including public relations, ad campaigns, and signage.
Virtual Collaboration: Conducting all meetings and project development through Teams, adhering to COVID-19 restrictions.

Approach

Amid the uncertainties brought on by the COVID-19 pandemic in 2020, MPS leveraged all resources to create and launch IVALIFE. Our approach was characterized by:

Digital-First Strategy: Conducting all design proposals, media buying decisions, public relations strategies, and signage design through virtual meetings on Teams.
Innovative Collaboration: Utilizing digital tools to ensure seamless communication and project management, despite the lack of face-to-face interactions.
Agility and Flexibility: Adapting quickly to the changing circumstances and leveraging technology to overcome the challenges posed by the pandemic.

Outcome

The successful launch of IVALIFE amidst the pandemic is a testament to our digital-first approach and collaborative efforts. Key outcomes include:

Successful Brand Launch: IVALIFE quickly became one of Malta’s top choices for life insurance, gaining significant traction in the market.
Customer-Centric Focus: By prioritizing customer needs and ensuring everything was available online, IVALIFE delivered a seamless and convenient experience.
Industry Innovation: The virtual launch of IVALIFE set a precedent in the insurance industry, demonstrating the potential of digital strategies and remote collaboration.

Conclusion

Launching IVALIFE during the COVID-19 pandemic was an extraordinary achievement for us. The success of this brand also lay in our combined ability to adapt and innovate in the face of unprecedented challenges and positioned IVALIFE as a leading choice in the Maltese insurance market.