Epic TV

MPS collaborated with Epic, the latest entrant into the Maltese Market, to introduce their latest offering, Epic TV, in a captivating manner. As a burgeoning player in the market, Epic sought to establish itself as a comprehensive home service provider, catering to diverse consumer needs.

MPS embarked on a comprehensive campaign from conceptualization to execution to strategically position Epic TV which would ensure maximum impact.

The campaign centred around the key message, “7 out of 10 people choose Epic,” derived from the MCA 2023 survey results. To illustrate Epic’s dominant market share of 70%, we devised an engaging activation strategy tapping into music and beer as thematic elements. A curated selection of the top 100 songs spanning different decades was compiled and grouped into sets of 10. Festival attendees were challenged to identify 7 out of 10 songs from each set to win beer tokens redeemable at the festival bars. Participants who did not correctly guess the songs received consolation prizes in the form of Epic-branded stickers.

We initiated the project by devising a compelling visual direction for the campaign which would resonate with the Maltese audience. A two-day photoshoot featuring local models was conducted to capture authentic imagery that embodies the Maltese lifestyle.

Content Development: Our team developed a suite of deliverables tailored to Epic’s requirements. This encompassed the creation of a main campaign video, complemented by shorter supporting videos optimized for social media platforms. Additionally, we crafted engaging billboard designs and captivating shop posters to enhance brand visibility.

Devised a PR strategy for Epic TV, curating Epic TV media gifts with Malta’s favourite treats, snacks, and essential items for a perfect TV viewing experience. In parallel we orchestrated a takeover of Lovin Malta, one of Malta’s main media platforms, to coincide with the launch day, maximizing exposure and engagement.

The primary objective of the campaign was to generate buzz and raise awareness about Epic’s expansion into a full-fledged home service provider. An integrated approach encompassing visual storytelling, content creation, and strategic PR initiatives, successfully positioned Epic TV as a premier destination for comprehensive home entertainment solutions.