Epic Beerfest

Epic has been a recurring main sponsor at the Farsons Beer Festival. Our team recommended adopting a customer-focused approach rather than a sales-oriented one to enhance their presence at the festival.

The primary objective of this campaign was to bolster brand awareness, reinforcing Epic’s position as the preferred telco operator among the public.

The campaign centred around the key message, “7 out of 10 people choose Epic,” derived from the MCA 2023 survey results. To illustrate Epic’s dominant market share of 70%, we devised an engaging activation strategy tapping into music and beer as thematic elements. A curated selection of the top 100 songs spanning different decades was compiled and grouped into sets of 10. Festival attendees were challenged to identify 7 out of 10 songs from each set to win beer tokens redeemable at the festival bars. Participants who did not correctly guess the songs received consolation prizes in the form of Epic-branded stickers.

The Epic stand experienced consistently high foot traffic throughout the festival, attracting attendees of all ages. This success underscored Epic’s status as the telecom provider of choice, supported by its image as a youthful, dynamic, and responsive team.